Two samples of trailers using the new look: The mark is able to communicate so much with minimal means, which is the mark of a successful identity.” "The cut across the letterforms reinforces the name and encapsulates the energy of Spike, but it’s still a simple iconic mark that will appeal to a new generation of viewers. “As the concept came to life, we knew it had the potential to be a great fit for Spike,” comments Marcus Hewitt, Executive Creative Director bluemarlin New York. Bluemarlin has produced a simple mark with disruption, creating a visual shift that represents a confident step forward for our brand, but retains the edge that has characterised Spike from the very beginning.” Terry Minogue, Senior Vice President, Brand Marketing & Creative at Spike comments, “Spike has always been a brand that pushes the boundaries of the unexpected through its programming and attitude. Juniper Jones's work on the on-air identity also provided direction to the digital expression of the brand, ensuring that Spike retains the impact of the brand identity in the digital world.Īdditionally, bluemarlin has laid the foundation of the new Spike brand identity in a beautiful and inspiring brand bible, produced in limited numbers for Spike’s key team members. The diagonal “edge” creates seamless transitions, opening and closing to introduce programming, further showcasing the dynamism of the Spike’s new brand mark. Working with Brooklyn-based creative agency and production company Juniper Jones, the identity comes alive on-air with swift and sleek movement. Photography is used to tell a story – it is vivid and editorial, allowing the viewer to become immersed in situations and characters. A bold B&W primary color palette compliments the sharp, high contrast identity system and is accented by unexpected and sophisticated tones. Contrasting imagery and color are both divided and connected at the same 46.11-degree angle.
#SPIKE TV LOGOS FULL#
Spike’s new “edge” runs through the full visual identity. The diagonal “edge” is the revolutionary element that breaks the norm, creating movement and tension. It features clean, classic typography, establishing appeal that expands past ultra-masculine connotations to a broader audience.
The new brandmark is a visual representation of approachable edginess. This transformation is driven by the empowering maxim, “Broad with Edge,” which turns classic convention on its head and disrupts the norm to face the future. The Viacom-owned entertainment network is shifting from a male-centric brand positioning to one that appeals to a wider audience and delivers original programming created to engage, inspire and push the boundaries of the unexpected. With a dynamic multi-platform redesign, Spike’s on-air look will reflect the brand’s evolution."
It speaks to the network’s bold personalities and a brand pushing the boundaries of the unexpected. The tagline “Spike: The Ones To Watch” encompasses the network’s strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view. “We built that foundation with gender-balanced original hits like “Bar Rescue” and “Ink Master, ” Now those hits are paving the way for the next step in our development with shows like “Tut” and “Lip Sync Battle.” The new Spike has got it all: big talent, engaging shows, and hits that get people talking. " “We have successfully transformed Spike from a hyper-fueled network for young guys into a distinctive entertainment destination that’s inclusive and female friendly,” said Kevin Kay, President, Spike. The new logo reflects what has been dubbed "approachable edginess", the network's move from all male-focused programming to something more inclusive. The new identity was designed to work across platforms and includes a vast toolkit of colours and typefaces that should give Spike a varied on screen appearance.
#SPIKE TV LOGOS UPDATE#
Update March 10: The visual identity was created by bluemarlin and the on-air graphics graphics was developed by New York-based agency Juniper Jones with Spike's in-house creative team.
The 'slice' from the logo is a recurring tool in the graphics package. This included a new logo and the slogan "Spike: The Ones To Watch". At an upfront event on Tuesday this week, US male-oriented network unveiled a slate of new programmes an initiatives that it hopes will make it more attractive to both genders.
0 kommentar(er)
